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Friday, 27 January 2012

Merrell and UK National Parks announce plans to inspire new generation of outdoor fans



Merrell, the outdoor footwear and apparel specialist, and UK National Parks have launched an updated UK National Parks Visitor Passport to inspire a new generation of outdoor fans to ‘Get Outside’ and discover the spectacular British countryside – plus are offering lucky outdoor enthusiasts the chance to win top of the range Merrell gear.

The partnership was initially launched in Spring 2011 and will now see Merrell extend its work with the UK National Park Family, including the New Forest National Park, by distributing ‘Visitor Passports’ to a whole new audience of Merrell customers throughout the UK via in-store point of purchase materials and by promoting the passports through the Merrell UK website and social media platforms.

Outdoor fans will also have the chance to be kitted out in premium Merrell product after obtaining a UK National Parks’ Visitor Passport.

Emily Carr, Marketing Executive at Merrell said: ‘Merrell encourages everyone to Get Outside and make the most of the wonderful British landscape, so we’re delighted to be supporting a scheme that does this within the UK National Parks.

‘All 15 National Parks offer a diverse range of dramatic and stunning scenery and we’re delighted to help enhance the adventures of outdoor enthusiasts whilst tracking their progress using the Visitor Passports.’

The UK National Parks’ Visitor Passport allows guests to collect attendance stamps from each of the 15 National Parks – including the New Forest Centre in Lyndhurst - as a lasting memory of the unique adventure and discovery experience. The UK National Parks are spread across England, Scotland and Wales, and offer a truly diverse combination of mountains, meadows, moorlands, woods and wetlands.

Carl Lis - Chairman of the UK Association of National Park Authorities (UK ANPA) said:
‘We are delighted to be working with Merrell who share the same aspiration as the UK National Parks - to encourage more people to get out and enjoy the countryside. With the current difficult financial situation, more people than ever are staying at home to enjoy what the UK has to offer and whether you want to relax and enjoy the tranquillity, join in a family event or get into some adrenalin-filled activities then there’s something for everyone in your nearest National Park.’


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